The letter
Every year, on your birthday, the castle sends you a letter.
The Vault opens once a year
Nobody is competing with you. Yet. Get On The List
The Birthday Castle
Once a year, on your birthday, the castle mails you a key. The key opens the Vault. You take one thing off the shelf and you leave. This is the best thing we do.
Get On The ListEvery year, on your birthday, the castle sends you a letter.
Inside the letter there is a key.
The key opens the Vault.
You walk in. You pick one thing from the shelf.
You leave. Nobody stops you. The thing you are carrying is free.
The castle keeps a list. Once a day it reads the list, and mails a key to everyone whose birthday it is. Getting onto the list takes two questions.
The letter is an email. The key is a code — 100% off one item from The Vault Shelf, good for 30 days. We are aware that a paper letter with a real key inside is better. Chet is working on it.
An email the castle can reach, and the day the letter should arrive. There is no third question.
The Birthday Castle is a birthday club: register a month and day, and every year on that day we email you a single-use code for one free sticker from The Vault Shelf, valid 30 days. Join at least a week ahead — a birthday within 7 days of registering gets its first code next year. That is the entire mechanism. The castle is load-bearing set dressing. Questions go to the complaints department, which is also the questions department.
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They turned me into a giraffe for the birthday campaign. Nobody asked. There was a form, apparently, and the form went to a different Chet.
It is not permanent. I want to be precise about that, because what I was actually told was “it is not permanent,” and I have noticed that this is a sentence somebody said to me rather than a thing I have observed. I am holding both.
The neck is fine. The neck is honestly fine. It is the ossicones. On your birthday I am required to look extra delighted, and I cannot, because the face has one expression and the expression is delighted. I am already at maximum.
More Of This From ChetChet is our own mascot and our own problem. The castle in this page is drawn, not photographed, because it does not exist — the letter, the key and the free thing on the shelf do. Complaints department.
For decades, a toy store called Johnny’s Toys mailed children a letter on their birthday. Inside the letter was a key. The key opened a door in a castle inside the store, and behind the door was a gift. This page is a copy of that idea, made with respect. It was a better idea than any we have had.